Transparency, consistency key as Alberta officials battle misinformation along with wildfires

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Transparency, consistency key as Alberta officials battle misinformation along with wildfires
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Clear, coordinated messaging from designated officials has become more important than ever during times of crisis to avoid the spread of misinformation,…

, conspiracy theories around the severity of the fires, how they were started and the “suspicious” timing of the fires during an election period have appeared on social media.Sign up to receive daily headline news from the Calgary Herald, a division of Postmedia Network Inc.By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc. You may unsubscribe any time by clicking on the unsubscribe link at the bottom of our emails or any newsletter.

“Please, a lot of that information is totally incorrect. It’s not even close to what’s happening,” Mercier said. “We’ve had some talk out there that we’re leaving our trucks behind intentionally, not helping people out. That is not close to being accurate.”“Take Facebook and throw that damn thing in the garbage,” he said. “There is so much false information out there, it’s unbelievable. I’m just stressing to people, get the proper information and don’t spread the gossip.

Aengus Bridgman, a political scientist with McGill University’s Media Ecosystem Observatory, said a lesson from the COVID-19 pandemic is the importance of providing the public with accurate, comprehensive explanations.

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