Too cool for the pool: how the Dryrobe became the most divisive thing you can wear

They were invented so surfers and swimmers could get undressed without flashing. So why are Dryrobes – half-towel, half-jacket – taking over our high streets?

Today, runners, mountain bikers and campers swear by Dryrobes, though Bright says the company didn’t actively market to other hobbyists: “It just spread naturally into other activities as people discovered how useful it can be.” Bright didn’t suddenly decide to invest millions of pounds to ensure Dryrobe took over the streets. No, it turns out that That Thing That Changed Everything in 2020 even changed the popularity of towelled robes.

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