“Beautiful things just make me happy”: Gennaro Leone discusses his new furniture venture
, was created during lockdown. Leone, who is from Naples originally but has spent the past ten years living in London, has always had an avid interest in objects. “Beauty is such an important thing for me,” he tells me over the phone as he prepares orecchiette . “Whether that’s in food, in music, in objects … Beautiful things just make me happy.
“I don’t think I ever buy things because I know they sell,” he continues. “I could probably try to follow trends, look to what other people are selling and just do the same, but I don’t think that’s how it works. It’s all about timing. I think you do your own research, and buy what you like, and you make this brand of yourself. People will come because they believe in your taste.”
Operating for the past year out of Committee of Taste’s shop just off the Kingsland Road, this February sees Leone take over a space of his very own in nearby Hackney Downs Studios. I’m wary here of using words like ‘showroom’ or ‘store’ because they don’t feel quite right to describe what Spazio Leone offers. Yes, it’s a place to view and buy furniture. But there’s a formality to the ‘showroom’; it implies a stuffiness, and ‘store’ puts the emphasis all on the transaction.
It can be easy to get distracted by beauty, but with furniture in particular, aesthetics have to be underpinned by functionality: “While I look for interesting design, I think it’s also important to understand the quality and how something was made,” says Leone. “If you chose this piece for your home, then this thing is going to be with you for probably most of your life.”
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