Tim Hortons is reintroducing its iconic 'Roll Up the Rim to Win' cups, featuring rims that can be rolled up to reveal prizes, starting February 24th. The promotion, which was moved to a fully digital format in 2020 due to the COVID-19 pandemic, is returning with a hybrid approach, combining the tactile experience of physical cups with digital rewards. Customers can earn 'digital rolls' through various purchases and actions, and both physical and digital prizes will be awarded until March 23rd.
Tim Horton's"Roll Up the Rim to Win" branded cups, which have a rim that can be rolled upwards to reveal a prize, are seen in an undated handout photo. THE CANADIAN PRESS/HO-Tim Horton'sThe café chain said Monday it will reintroduce hot beverage cups with rims that can be rolled up to reveal a prize when the promotion gets underway on Feb. 24.
“When we took stock of last year’s game and said, how do we make it even better … thinking, could we bring the cups back in some shape or form? That sort of became part of the impetus.” Tims has been able to bring cups with rollable rims back, in part, because it found a way to navigate health concerns; winners will now show Tims staff their winning rims before dropping them in a box.Customers will be able to earn “digital rolls” when they buy select hot or cold beverages, breakfast sandwiches, wraps and other lunch and dinner food items, or when they bring a reusable cup to fulfil their order, buy Tims at Home products or sign up for a Tims Mastercard.
TIM HORTONS Roll Up The Rim Promotion Cups Digital Rewards Hybrid Format Prizes COVID-19
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