Tim Hortons is bringing back its iconic Roll Up the Rim cups for a limited time starting February 24th. The promotion, which was moved online in 2020 due to the pandemic, will now feature a hybrid format with both physical and digital prizes. Customers can win by rolling up the rim of select hot beverages or participating in digital roll opportunities.
The cafe chain said Monday it will reintroduce hot beverage cups with rims that can be rolled up to reveal a prize when the promotion gets under way on Feb. 24.
“When we took stock of last year’s game and said, how do we make it even better … thinking, could we bring the cups back in some shape or form? That sort of became part of the impetus.” Tims has been able to bring cups with rollable rims back, in part, because it found a way to navigate health concerns; winners will now show Tims staff their winning rims before dropping them in a box.Customers will be able to earn “digital rolls” when they buy select hot or cold beverages, breakfast sandwiches, wraps and other lunch and dinner food items, or when they bring a reusable cup to fulfill their order, buy Tims at Home products or sign up for a Tims Mastercard.
Tim Hortons Roll Up The Rim Promotion Cups Prizes
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