A year ago, following Russia's invasion of Ukraine, TikTok started labeling accounts operated by Russian state propaganda agencies as a way to tell users they were being exposed to Kremlin disinformation.
Once known largely for its popularity among teens, TikTok has emerged as a leading source of information — and. More than two-thirds of American teens are on the platform, which is among the world's most popular websites.
Labels have become a common way for social media platforms to designate content from state-controlled media and alert users without removing the content. TikTok announced its labeling effort in March 2022, saying that “in response to the war in Ukraine, we’re expediting the rollout of our state media policy to bring viewers context to evaluate the content they consume on our platform.”
While the labels may provide more information about an account, they aren't doing much to reduce overall engagement withRT, one of Russia’s top state-controlled outlets, has more followers on TikTok than The New York Times or The Wall Street Journal, despite a label classifying RT as"Russia state-controlled media.”, has received more likes than other Spanish-language news outlets including Telemundo, Univision or El Pais.
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