TikTok said it would label Russian state media and propaganda agencies following the invasion of Ukraine. But a lack of consistency has handed the Kremlin a “huge win,' an analyst tells the AP.
Once known largely for its popularity among teens, TikTok has emerged as a leading source of information — and. More than two-thirds of American teens are on the platform, which is among the world’s most popular websites.
Labels have become a common way for social media platforms to designate content from state-controlled media and alert users without removing the content. TikTok announced its labeling effort in March 2022, saying that “in response to the war in Ukraine, we’re expediting the rollout of our state media policy to bring viewers context to evaluate the content they consume on our platform.
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