The in-app marketplace allows TikTok users to purchase beauty items, clothes and other goods featured in videos.
The shopping marketplace, which has been in testing mode since November 2022is baked directly into the TikTok video app. As of Tuesday, it features a range of items for sale, such as curling irons, T-shirts and headphones from third-party sellers, in addition to products sold by verified American companies like fashion retailer Revolve and cosmetics company Morphe.
"TikTok Shop will now bring shoppable videos and LIVE streams directly to For You feeds across the country — and give brands, merchants, and creators the tools to sell directly through shoppable content on the TikTok app," the company said on its website.
"In the Shop tab, product recommendations are showcased via product listings and shoppable content, and customers can manage orders, all within a single tab," the spokesperson said. About 40% of users currently have the Shop tab available in the app, the company said.To be sure, the fledgling platform faces a number of challenges in the U.S.
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