TikTok has launched its official TikTok Shop in an attempt to capitalize on the app's popularity.
Influencers have been using TikTok to land brand deals and promote products for years, but now the company is ushering in a more formal shopping experience. TikTok is launching its e-commerce product in the United States in an attempt to capitalize on the app's popularity, and turn its viewers into consumers. In a recent, the company announced its TikTok Shop — which includes a host of features for users, content creators and businesses.
The TikTok Shop includes a “Shop Tab” for businesses to display their products, affiliate videos placed in users' feeds that allow creators to earn commissions and for businesses. TikTok is also launching its own logistics arm called “Fulfilled by TikTok,” which will facilitate storage and shipping for registered merchants., TikTok executive Nico Le Bourgeois said the TikTok Shop had more than 200,000 registered sellers, with over 100,000 creators already having access to its livestream shopping buttons. Bourgeois went on to discuss the company's plans to shake up the industry.
“We have a very aggressive plan to make a splash in the industry and make sure that people out there understand that TikTok is a place for shopping,” he said. “We’ll be verythrough a combination of traffic, free shipping and deals.” TikTok Shop is based on a similar and hugely successful feature on its sister app, Douyin, available across Asia. While there's no doubt that hashtags like #TikTokMadeMeBuyIt has fueled product discovery on TikTok, live shopping hasn't quite taken off in the US yet. Of course, TikTok isn't the first social media app to attempt a pivot to e-commerce. Meta has tried for years with
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
The TikTok Shop rolls out in the USShort-form ordering straight from TikTok.
Read more »
TikTok Shop launches in the US as company bets big on e-commerceAfter months of testing, TikTok is fully launching its e-commerce product in the U.S., in an effort to translate the app’s cultural relevance among young consumers to sales
Read more »
TikTok Shop launches in the U.S. as the company bets big on e-commerceAfter months of testing, TikTok is fully launching its e-commerce product in the U.S., in an effort to translate the app’s cultural relevance among young consumers to sales.
Read more »
TikTok Shop launches in the U.S. as the company bets big on e-commerceAfter months of testing, TikTok is fully launching its e-commerce product in the U.S., in an effort to translate the app’s cultural relevance among young consumers to sales.
Read more »
TikTok Shop launches in the U.S. as the company bets big on e-commerceAfter months of testing, TikTok is fully launching its e-commerce product in the U.S., in an effort to translate the app’s cultural relevance among young consumers to sales.
Read more »
35 TikTok Products Worth Your Time, Even If You're *Not* On TikTokThis list is for the people who don't even know what a For You page is.
Read more »