Toronto-based TikTok creator Neal Chauhan reveals the trend of 'shrinkflation' in Halloween candy, where the overall size of the candy is shrinking while the price remains the same or increases. Chauhan's videos showcasing examples of 'shrinkflation' have gained millions of views, highlighting the issue of smaller sizing and fewer candies per package. Experts suggest that the rising prices of ingredients like sugar and chocolate could be contributing to this trend.
Toronto-based TikTok creator and founder of Toy Soldier Marketing, Neal Chauhan, has been consistently posting examples of “shrinkflation” to his account for months, racking up about 65 million views for offered in variety boxes, where a bag of peanut M&Ms had just five inside and a Twix bar was two-thirds of its package size.
Marketing professor at the Rotman School of Management at the University of Toronto, David Soberman, told CTV News Toronto the price of some of the ingredients with Halloween treats could be contributing to smaller sizing or fewer candies per packaged good – which could also make the price more expensive too.
Soberman pointed to the recent strike action between Rogers Sugar at its Vancouver refinery as a potential driver for the increase in prices, since it is a major sugar manufacturer in the country. The average Canadian household will spend $25 to $40 on Halloween candy alone, according to Charlebois’ recent Retail Insider op-ed.
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