US shoppers are experiencing a second year of double-digit inflation in the candy aisle, with candy and gum prices up 13% compared to last October. Consumers are changing their buying habits and opting for value or store brands due to the high prices.
An assortment of Halloween candy is shown in this photo taken on Friday, Oct. 27, 2023 in New York. For the second year in a row, U.S. shoppers are seeing double-digit inflation in the candy aisle. Spooked by the high price of Halloween candy? There’s not much relief in sight.
Other consumers are changing what they buy. Numerator, a market research firm, said its surveys show about one-third of U.S. consumers plan to trade down to value or store brands when buying candy for trick-or-treaters this year. Those costs, combined with increases for labor, packaging, and ingredients like peanuts, are pushing up prices for all kinds of candy.
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