As Kevin Mayer moves from leading Disney+ into his new role as TikTok CEO his top priority will be a difficult one: he must prove to American lawmakers, regulators and consumers that they can trust the Chinese-owned app with their data.
that the Committee on Foreign Investment in the United States had opened a national security review into the Musical.ly deal.
Until now, TikTok's Chinese ownership has been a concern, but it has yet to hurt the company's growth. Regardless, the company has beenefforts in recent months. If Mayer can proactively show American lawmakers, regulators and consumers that they can trust TikTok, it will allow the company to focus on other matters, such as building new features or growing its advertising business.
If Mayer fails to address these concerns, TikTok's Chinese ownership could be the app's downfall. The teens who form TikTok's core userbase might not care, but their parents might.
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