The exit of Kevin Mayer as Disney’s streaming chief and arrival as COO of Chinese tech giant ByteDance has more than a few media and tech minds trying to envision the road ahead for its best …
Congressional leaders late last year raised national security concerns and asked intelligence officials to determine whether TikTok poses national security risks. They cited its data collection practices and if it adheres to rules set by the Chinese government that limit what U.S. users could see. “TikTok is a potential counterintelligence threat we cannot ignore,” Sen. Charles Schumer and Sen. Tom Cotton wrote in a letter to the intelligence community.
Mayer who rose through the strategic planning group at Disney, where he advised management on a series of major M&A deals, before heading up Direct-to-Consumer & International. Disney+, the centerpiece project of Mayer’s tenure at DTCI, launched last November and has racked up almost 55 million subscribers as of this month.
Blue-chip brands like Procter & Gamble and Frito-Lay and many more have executed campaigns on TikTok, drawn by its inexpensive rates, and optimists say it is in a stage comparable with that of Snapchat, which faced skepticism before being embraced. The pandemic hasn’t curtailed viewing or user adoption of TikTok, but it has ratcheted up tensions between China and the U.S. on broader levels, along with scrutiny of TikTok’s stance on privacy, security and censorship.
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