TORONTO — The Toronto International Film Festival is set to lose Bell as its leading sponsor.
Bell has been a festival partner since 1995 and has its name on TIFF’s downtown headquarters, located in the heart of the entertainment district on King Street West.Bell spokesperson Ellen Murphy says those naming rights end when the sponsorship expires at the end of December. Murphy says the communications giant opted not to renew the contract.
Last year, sponsors contributed about $13.4 million, which amounted to 28 per cent of its total revenues. TIFF’s split with Bell was first reported by the Toronto Star. TIFF said in a statement that the 28-year partnership has greatly contributed to its growth and success. “We extend our sincere gratitude to Bell for their unwavering support, dedication and collaborative spirit and look forward to working with them in new ways.”
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TIFF set to lose lead sponsor Bell after a nearly three-decade partnershipThe Toronto International Film Festival is set to lose Bell as its leading sponsor.
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TIFF set to lose lead sponsor Bell after a nearly three-decade partnershipThe Toronto International Film Festival is set to lose Bell as its leading sponsor.
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TIFF set to lose lead sponsor Bell after nearly 3-decade partnershipBell has been a festival partner since 1995 and has its name on TIFF's downtown headquarters, located in the heart of the entertainment district on King Street West.
Read more »