TORONTO — The Toronto International Film Festival is set to lose Bell as its leading sponsor.
Bell has been a festival partner since 1995 and has its name on TIFF's downtown headquarters, located in the heart of the entertainment district on King Street West.
Last year, sponsors contributed about $13.4 million, which amounted to 28 per cent of its total revenues. TIFF's split with Bell was first reported by the Toronto Star. "Earlier this year, we mutually agreed that this partnership would come to a close at the end of 2023," TIFF communications VP Judy Lung said Friday by email.
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