TIFF 2022 was all about ‘recovery’, chief executive officer Cameron Bailey
If 2021 was a year of resilience for the Toronto International Film Festival – at least according to the opening line of TIFF’s most recent annual report – then what has 2022 meant for Canada’s glitziest not-for-profit institution? According to chief executive officer Cameron Bailey, now one year into his role leading the organization solo after co-head Joana Vicente’s departure last fall, TIFF 2022 was all about “recovery.
Newly released numbers mostly bear this sentiment out. The 47th edition of TIFF brought in a total of 214,000 ticketed attendees across in-person and digital public-ticketed events , with the latter program substantially smaller than the one offered during the 2020 and 2021 hybrid editions. To that point, don’t expect the festival’s programming slate to go back to pre-pandemic levels. Bailey says that while the 2022 edition could have benefitted from three or four more screens, the organizing principle going forward is ensuring a walkable festival – with venues concentrated near the downtown King West corridor – that offers something for every kind of audience without feeling overwhelming.
Still, for a film festival to operate, its guests must be able to secure tickets with relative ease – an experience that athanks to a frustrating Ticketmaster system, prompting Bailey to issue an apology the day before the festival began. The process is now being dissected and reworked by a team led by newly appointed chief operating officer Beth Janson.
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