Swift’s fans represent an extreme version of the turbocharged consumer in the post\u002DCOVID economy. Read more.
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Swift’s fans represent an extreme version of that turbocharged consumer: millions of mostly Millennials and Gen Zs who waited at least four years to see the superstar live again and emerged from the pandemic with historically high rates of savings.Article content Right now, Swift’s “The Eras Tour” tickets are available only on the secondary market and they’re anything but cheap. About 2.4 million were sold last week before Ticketmaster suspended the official pre-sale. The ticketing company’s site crashed under the pressure of some 14 million people trying to get seats.
“There’s nothing more than this that they want in the world,” said Kearney, who directs the Aspen Economic Strategy Group. “The pandemic in general changed the way people think about what’s really important to them, and what brings them joy.”
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