This Viral Brand Broke the Internet, and Now Celebrities Keep Wearing It at Home

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This Viral Brand Broke the Internet, and Now Celebrities Keep Wearing It at Home
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This brand broke the internet — and now celebrities keep wearing it at home.

that cut through the lavender fields like a David Hockney paintbrush. And everyone who wasn’t there, like myself, could feel it. Even if we weren’t sunburned.

Simon Porte Jacquemus is no stranger to going viral. He can absolutely take credit for the micro-bag craze not just because he made one of the tiniest bags out there, appropriately named , but because he made one of the tiniest bags out there that really made people think they needed one. Hiscollection went viral, though, not for it’s comical proportions, but for its ability to capture the feeling of summer with fabric. because they make them feel carefree, people loved this collection for the same reason. It perfectly encapsulated the airy feeling of June, July, and August against a backdrop that looked like a painting.

And now is the time when all of those commenters and fans and even editors who saw the show up close would be buying

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