MyKirei by Kao has repurposed fabric wraps originally created to support its launch for mask-making.
There's no manual for how to launch a beauty brand during a pandemic, but leading with charity and compassion feels like a good place to start., a new line of hair and body products from the parent-company of brands like John Frieda, Jergens, and Bioré is doing just that. Ahead of its planned launch with Amazon next week, the brandto give away full-size bottles of its Nourishing Hand Wash together with reusable fabric face masks.
The hand wash was already set to debut alongside shampoo and conditioner, the formulas of which all feature Japanese ingredients like yuzu fruit and rice water. The masks, however, were created in response tofabric wraps. A nod to the brand's Japanese heritage and commitment to sustainability , the traditional fabric wraps were originally intended to act as alternative packaging for promotional and press mailings.wrap and sew multiple masks," says Marissa Vallillo, director of marketing for MyKirei by Kao. "[The brand] is built on the credence that caring for yourself, society, and the world makes life more beautiful, so doing what we are doing with the masks is a true embodiment of who we are.
Though the brand plans to continue its giveaway as long as quantities allow, the full line — hand wash included — will be available for purchase through Amazon beginning on Earth Day . And you can always check out our guide to making your ownMyKirei by Kao Nourishing Hand Wash, Nourishing Conditioner, and Nourishing Shampoo will retail for $18 each onAll products featured on Allure are independently selected by our editors.
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