Generosity has been crucial to the survival of the human species, but not all gift-giving has the same impact on the pleasure receptors in the brain.
in a favorite scent knows the act of giving isn't just pleasurable for the person getting the gift.
The thinking goes that humans may not have fearsome claws, but “our ability to work together and help each other was absolutely essential to our survival as a species,” she explains. These results were replicated in a series of experiments with larger groups of participants and published in 2020 in the. In one of the experiments, more than 700 participants were asked to purchase small gifts for either themselves or sick children in a hospital. Those randomly chosen to purchase the gifts for others reported feeling happier in the moment than those who bought the gifts for themselves.
Second, we tend to feel better about our choices to give when we know the specific impact our gift has. That's especially relevant to charitable giving, Aknin says.by researchers including Aknin and Dunn, 120 participants were asked to donate to one organization. For half of the participants, the organization was UNICEF while the other half were asked to contribute to Spread the Net .
If you feel obligated to give, especially something specific, you don't get as much out of it."You need to feel like you've chosen to give," Aknin explains. Without the choice,"that can really rob people of the joy of giving," Dunn adds."They just feel like they're giving because they have to, not because they want to or because they genuinely care.
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