This is what East York looked like in the 1930s & 1940s before it became Toronto Toronto EastYork
Unemployed men made the Don Valley their home during the Dirty Thirties. Courtesy Wikimedia Commons.What did people do before the days of the Internet and TV? Families went to the movie theatre, of course.
The history of movie theatres is well documented in Toronto, and East York was home to a number of them. The Cameo Theatre stood at 939 Pape Avenue, just south of Cosburn at Floyd Avenue. It was constructed back in 1934 and remained a family business , later being sold off to major grocery chainGoing out to see a movie was considered a luxury during the lean period of the Great Depression. To counteract plummeting ticket sales, many movie theatres in the city offered something called Dish Night.
At Dish Night, purchasing a ticket entitled a patron to a plate, coffee cup, casserole, or other item of dinnerware. These could be collected over time and households were able to amass dinnerware quite cheaply.Another theatre in the neighbourhood reflects the post-war economic boom. The was opened in 1948 as part of the Bloom and Fine theatre chain. With 850 seats and one screen, it was a central entertainment hub for East York.. Luckily, they have preserved much of the interior character of the theatre.
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