Glossier, Allbirds and Asics have continued with product launches during the pandemic
costing $699 and $899 via an online presentation to journalists.
And instead of its usual methods of marketing via billboard and press ads and handing out products at train stations, it launched the new variant via fitness tracking app Strava. People have to complete seven consecutive days of activity on the app to be given an access code that they can redeem for a can of the new drink.
executives Lisa Raggiri and Michael Bryce, the company sells a range of tinctures, creams and gummies, infused with cannabidiol , the non psychoactive part of the cannabis plant. On its website, a "Calm Drops" product retails for $69.99."Our brand benefits, specifically calm and sleep, are very much needed during this time we felt it was right to launch," Bryce told CNBC via email.
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