Spotify (SPOT) Global Head of Advertising Lee Brown joins Yahoo Finance's Brian Sozzi and Rachelle Akuffo at the 2024 Cannes Lions International Festival of ...
at the 2024 Cannes Lions International Festival of Creativity to discuss the future of the business and how AI is changing the advertising landscape.
So that deep level of engagement gives us a lot of unbelievable data for us to train off of and for us to make the experience even better. Um But we made a really strategic decision to become an audio company uh and introduce podcasts into the app.And we were sort of among the first that brought them together and really found that, you know, what you listen to both uh in music as well as on podcasts can come together into a really unique experience.
They want to like audio first if they're, if they're walking or if working out or if they're cooking.They want to shift modes to go to the foreground.Do you want to be big in video like that? But I think there's a lot just as we went through all the incarnations of mobile video, you know, direct response, I think we're about to go through one of those big sea changes within advertising and it's exciting.
I think they will like, they'll, they'll recognize the value of creating that brand building that brand and the resiliency of that brand over time. King Charles made a subtle yet meaningful balcony change involving Princess Kate at this year's Trooping the Colour. Get the details…Jerry Seinfeld’s performance in Australia on Sunday was briefly derailed by an anti-Israel heckler who was mercilessly mocked by the comedian. “We have a genius ladies and gentlemen, he solved the Middle East,” Seinfeld joked as the crowd in Sydney jeered the heckler.
Advertising Lee Brown Advertising Business Rachelle Akuffo Brian Sozzi Lions International Music Discovery
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