Last year marked a return to normal for the theme park industry around the world with operators reporting revenues, and in some cases attendance, at par or above pre-pandemic levels, according to a new report.
Globally, the theme park industry hit a peak in 2019, the year before the spread of the COVID-19 virus forced many parks and attractions to shut down temporarily and then reopen with restrictions on attendance.
"The pandemic revealed a sophisticated consumer base that is willing to pay more for out-of-home entertainment and experiences. However, consumers also demand more in terms of comfort, ease, quality, and satisfaction," the report said. "Overall tolerance for big crowds and long waits seems to have gone down."
The theme parks also found ways to add days for lucrative special events that attracted local visitors such as Halloween celebrations at Universal, Six Flags and Cedar Fair parks. In Orlando, Florida, the theme park capital of the U.S., attendance was driven by domestic visitors rather than international travellers, a segment that was hurt by travel restrictions during the height of the pandemic response.
The Magic Kingdom at Walt Disney World outside Orlando was the most visited park last year with more than 17.1 million guests, an increase by more than a third over 2021 numbers but still down from the 20.9 million visitors in 2019. Rounding out the top 5 most attended theme parks were: Disneyland in Anaheim, California, which had 16.8 million visitors, almost double the attendance in 2021 but still below the 18.
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