At some Cineplex locations and online, a general admission ticket for Greta Gerwig’s Barbie or Christopher Nolan’s Oppenheimer cost $1 more than other tickets
The Associated Press
When asked to clarify Jacob’s comments, and whether there have been films whose prices have been raised prior to, Shecter said that the Cineplex CEO was referring not to a single week of screenings but the “entire run” of a film. “We currently apply the additional charge for a number of weeks on select high-demand films. When determining ticket price, additional factors considered include the duration it will run and the anticipation of the film’s success.
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