\u0022 Barbenheimer \u0022 didn\u0027t just work \u002D\u002D it spun box office gold.
“Barbenheimer” is not merely counterprogramming either. But while a certain section of enthusiastic moviegoers overlapped, in aggregate the audiences were distinct..Women drove the historic “Barbie” opening, making up 65% of the audience, according to PostTrak, and 40% of ticket buyers were under the age of 25 for the PG-13 rated movie.
Both “Barbie” and “Oppenheimer” scored well with critics with 90% and 94% on Rotten Tomatoes, respectively, and audiences who gave both films an A CinemaScore. And social media has been awash with reactions and “takes” all weekend — good, bad, problematic and everywhere in between — the kind of organic, event cinema, watercooler debate that no marketing budget can buy.
“Nolan’s films are truly cinematic events,” said Jim Orr, Universal’s president of domestic distribution. This is the comeback weekend Hollywood has been dreaming of since the pandemic. There have been big openings and successes _ “Spider-Man: No Way Home,” “Top Gun: Maverick,” “Avatar: The Way of Water” among them, but the fact that two movies are succeeding at the same time is notable.Article content
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