Running your own popular YouTube channel can be lucrative, but it comes with downsides.
Known as The McFarlands, the trio from Louisville, Kentucky, now have 2.6 million TikTok followers.
Over the past two years their earnings allowed both brothers to ditch their day jobs, buy homes, and even invest in other properties. She says that new creators should recognise if they are in a bad headspace, and not make content if that is the case. And regarding what to upload, she has a golden rule: "Think of the last person you'd ever want to see that content first. And if you are cool with that, press upload."Despite the downsides to being an influencer - the need to always put up more videos or posts, and the likely online abuse - a great many people would like to be one.
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