A new cadre of socially minded influencers are pushing to have their voice heard in German politics. There’s even a German word for them: “Sinnfluencers.”
Germany’s national electionsOlder voters have long had a determining influence on elections in Germany.
As the aging country grows even older—the over-60 now make up two-thirds of the electorate, according to the government—they are becoming the key target of political parties’ messages, something a new cadre of politically savvy influencers is trying to change.
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