Opinion: The path to menstrual liberation -- make the pads free (subscribers)
The Oscars provided a liberating moment for anyone who grew up squirming in discomfort when a commercial for menstrual products, which usually featured an alarmingly happy woman dancing in a white dress, came on TV. In those bad old days it was not uncommon to trade in euphemisms like “Aunt Flo is coming to town,” or for advertisers to perpetuate the myth that women shed a pretty blue liquid every month.
I was thrilled that this period-power was embraced in the very heart of Hollywood, not normally a place where menstruation is considered an audience magnet to rival the new Avengers movie. Consider that a woman can spend anywhere between $10 and $40 a month for pads and tampons Multiply that by the 40 or so years a woman will likely have her period, and the cost becomes unsupportable for women on limited incomes. The problem is worse for Indigenous girls and women living in communities where a box of tampons can cost upward of $40.
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