The production was first a marketing idea, but the involvement of Canadian stage producer Michael Rubinoff lent it wider legitimacy as a piece of musical theatre
On the heels of a limited stage run in Toronto, Bell Media and Tim Hortons have joined forces to transform the musical The Last Timbit into a 80-minute Crave special, which was filmed in front of a live studio audience at Toronto’s Elgin Theatre .Canadians across the country will get a second chance to watch an unusual new musical designed to sell double-doubles later this summer.
which was produced by Tim Hortons to celebrate the coffee chain’s 60th anniversary in Toronto over Canada Day weekend, will air as an 80-minute special on Crave on Aug. 12, Bell Media and Tim Hortons announced on Friday. The original Brian Hill-directed production was filmed in front of a live audience at the Elgin Theatre during its short week-long run on stage.come to life in front of delighted audiences in Toronto and it was always our wish that we could share this special production with Canadians from coast to coast to coast,” said Hope Bagozzi, chief marketing officer for Tim Hortons, in a press release.
Toronto-based firm called Gut – but the involvement of Canadian stage producer Michael Rubinoff in the project lent it wider legitimacy as a piece of musical theatre.from its conception, helped assemble a creative team that included Hill, a Canadian director and book writer whose own musicals with his collaborator Neil Bartram have been produced across North America and on Broadway.
The Toronto production’s cast includes a who’s who of Canadian musical theatre stars – including Broadway vets Chilina Kennedy, Sara Farb, Kimberly-Ann Truong and Jake Epstein as well as Barbara Fulton, who was in the original Toronto company ofreceived a wide array of responses from critics in its premiere.
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