Sara Farb, who plays Chloe in The Last Timbit, performs at a media day for the musical, June 20, 2024
The Last Timbit, the new musical from — bafflingly — Tim Hortons, premieres today. Despite the obvious advertising, its cast argues it's a real musical. And it could be a new way to help a struggling Canadian theatre industry.Sara Farb, who plays Chloe in The Last Timbit, performs at a media day for the musical in Toronto on June 20. The new show from — bafflingly — Tim Hortons, premieres today. Despite the obvious advertising, its cast argues it's a real musical.
But that gaffe — though telling — was likely nothing more than a slip of the tongue. Green, an accomplished playwright in his own right, is joined by a genuine who's-who of Canadian talent on the show, which premieres today and runs throughout the week. And in a difficult time for the industry, some say these kinds of projects could be a lifeline for Canadian creatives.Each cast and crew member interviewed for this article said they were impressed by the creative freedom they were given.
Its costumes suggest a raid of a Roots outlet store, and its songs pointedly reference snow and hockey games — with lyrics like, "We put our faith in a doughnut hole," and of course, "Always fresh, always Tim Hortons."As to why a coffee hawker would try to enter show business, the answer somewhat makes sense.
A 2014 merger with Burger King — and subsequent acquisition of Popeyes — formed a new parent company: Restaurant Brands International. And as that company's majority stakeholder, 3G Capital, is based in Brazil, the actual Canadian-ness of Canada's biggest coffee chain has become somewhat muddied.
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