The Kooples has opened its new flagship with a roar, as well as a new art prize.
One of the two sweeping street-level windows will be dedicated to works from each season’s selected artists, and the second floor opens to a gallery space with additional pieces from the prize winners.
The two wanted to strip the brand back to the original aesthetic of its launch back in 2008, and integrate that into the architecture of the new store. “It was very, very simple — no marble at that time, with a lot of black — and we wanted to go back to these codes,” Schott told WWD. Sahhar’s work will be displayed through January, with Farkas taking over the spaces in February. Both will participate in a show through a first-of-its-kind partnership with the Val-de-Marne Museum of Contemporary art just outside of Paris this summer. The brand plans two winners each year going forward.
The brand is putting its also money where its mouth is, with nearly 40,000 euros dedicated to the production and exhibition, 6,000 euro grants for each of the artists, a residency at Maison Artagon artists’ retreat, plus legal and communications training.
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