Todd Patrick is rounding out the year by going all in on retail, opening a new flagship location in Atlanta, Georgia, to build brand awareness for the six-year-old menswear label.
“For us, it’s creating the environment,” Nicole said about the brand’s goal for the larger store. “We are in high-end luxury, but you know when you go into these stores and they almost make you feel like you can’t afford it? We wanted to create an environment that felt very much like our living room and have it welcoming and very warm.”
Nicole and Paulino chose the nine emerging brands for their similar aesthetics and price points to the Todd Patrick brand. Prices for the other brands’ products range from $120 to $750, while the Todd Patrick offerings range in price from $300 to $5,000.