The Hill Times
Part of effective advocacy in 2024 means preparing for a possible shakeup from the approaching federal election, and taking advantage of virtual communication tools, which are now used less frequently since the pandemic's height, but haven’t gone away entirely, say lobbyists. “If you are currently sitting in an office saying, ‘Geez, the CPC may be in power soon.
However, it is just as important for a lobbyist to understand that some files will not see major progress, and will need to be returned to at a later date, according to Desmarais. “You have to be able to give that counsel when a file is not moving, and I've been in situations before where I said ‘it's important for us to get those clients, but if a file is not moving, we don't want to waste that time and money',” he said.
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