Eric Caballero joins the conservative media company from Disney's media and entertainment distribution group.
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Among other projects, Caballero will lead marketing for The Daily Wire+, the company’s streaming platform.
“I studied Disney’s traditions of customer obsession, of multi-generational franchise-building, and of broadening Hollywood’s best talent,” said Caballero in a statement. “The Daily Wire is building on this blueprint successfully enough that storytellers and media executives are taking notice and signing on.”
“Companies like Disney have betrayed their family-friendly and pro-America audiences because of outsize influence from activist shareholders and employees, leaving money and opportunity on the table in the process,” Daily Wire’s co-CEO Jeremy Boreing says. “But their loss is our gain—not just in audience, but in talent.
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