How can a company that measures success by growth make less and succeed? EILEENFISHERNY shares her vision for a more sustainable future: EarthDay50
“We have a positive attitude,” begins Eileen Fisher, “But it’s a lot, really. These are certainly some of the biggest days of my life.”
I think the biggest thing we’re doing is looking at the whole business. What you probably know about us is that we’re very much about sustainability. We’ve been working hard to have as many of our materials be eco-preferred as possible, and building that. I learned from Amy that one of the most important ways we can be sustainable is to reduce. Just do less: Buy less, consume less, produce less.
We were really pleased with how far we took individual fibers. Nearly 100% of our cotton is now organic, nearly 100% of our linen is now organic. We shifted a vast majority of our wool to what we call “responsible wool,” it’s a certified wool and a vast majority of that is now regenerative. We achieved about 40% of our product dyeing done with Bluesign chemistry. Those are just some examples of our material progress.
That set some new goals for us for Horizon 2030. We’re really thinking hard about how we can do this work in a way that actually demonstrates positive impact on the planet and on people, so it’s not just about feeling a little less bad than we did the prior year.
“Going forward we need to find a way for all new businesses to have to be responsible for their environmental and social impacts”
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