Pamela Barba shares 5 things small business owners should keep in mind.
Make it easy for people to buy from you
“That means having a clear positioning statement on all your social accounts and website,” explains Barba. “Here’s a formula for ease: I help to by . Then make it easy for people to buy from you by having a link where they can learn more and purchase in plain sight. We often assume people know who we are and what we offer, but they don’t.
“I saw a cleaning company in my neighborhood offering ‘front porch cleanings’ since most of my neighbors hang out on their front porch,” shares Barba. “I’ve seen restaurants turning into a pantry where you can buy local produce. This is the time to innovate, to think of an idea and test it in the simplest way possible. People care about you, and your business — make it easy for them to support you, and for them to be supported.
“The main goal of posting online is to build trust with your audience,” shares Barba. “With each post, each email, you are creating a relationship with your people. Honor their time, their feelings, and give them content that adds value to their lives right now. The content you put out should educate, entertain or inspire…Don’t lose their attention by promoting yourself all the time.” “Take care of your mental health,” encourages Barba.
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