Tennis attire is everywhere. Credit the pandemic, social media and pickleball

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Tennis attire is everywhere. Credit the pandemic, social media and pickleball
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While tennis fans savor the last matches of the U.S. Open, a subset of spectators and TV viewers have watched the year's final Grand Slam tournament as a source of fashion inspiration they can use to serve looks off the court.

FILE - Emma Navarro, of the United States, returns a shot to Coco Gauff, of the United States, during the fourth round of the U.S. Open tennis championships, Sept. 1, in New York. 2024. While tennis fans savor the last matches of the U.S. Open, a subset of spectators and TV viewers have watched the year's final Grand Slam tournament as a source of fashion inspiration they can use to serve looks off the court.

The trend, dubbed “tenniscore,” owes its timing to multiple factors. It's an extension of athleisure, the time-saving, comfort-minded concept that made elevated yoga pants, spandex shorts and other recreational attire acceptable to wear in public, no workout required. Adidas created a different collection in honor of each of the four Grand Slam tournaments; shoppers can buy the cobalt blue and black dress Jessica Pegula wore during her quarterfinal victory match over No. 1 Iga Swiatek on Wednesday for $130. Nike recruited fashion designer Yoon Ahn to create outfits for Naomi Osaka to wear while competing at the U.S. Open and a retail tennis collection in colors meant “to evoke a rebellious, anarchistic teen aesthetic.

Others have credited “Challengers,” the movie starring Zendaya about a love triangle set in the world of competitive tennis, with reigniting interest in court clothes. Skorts have made a comeback with the help of celebrities like Taylor Swift, who was seen earlier this year wearing pleated beige and ruffled lavender ones, the latter while on a pickleball court.

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