As U.S. Open approaches, tennis is enjoying spotlight off the court
, Zendaya’s character’s daughter pokes her head into a room and asks about watching something on TV together.
The sport is emerging from a golden era on the court, with Williams claiming a women’s-record 23 Grand Slam singles titles before walking away in 2022, Novak Djokovic up to 24 and still going, Nadal at 22 and Federer, who announced his retirement two years ago, at 20. The ATP said this week its sponsorship revenues grew by 50 per cent from 2023 to 2024. The WTA’s social-media channels increased their follower count by nearly 25 per cent to almost 6 million from May, 2023, to May, 2024, and its social video views more than tripled to 66.5 million over the same period.
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