A highly paid celebrity dangling a couple of hundred dresses in front of underpaid teachers as some sort pat on the back would be condescending in the best of times.
“The application form crashed almost immediately. Just days after the original Instagram post appeared, it had been viewed more than 400,000 times. Teachers were emailing one another and sharing it online. By the close of the application period, Draper James had almost one million applications — which was approximately seven times the total number of dresses they had sold in 2019.
”calls the mistake “well-intentioned,” teachers who admire Witherspoon and aren’t in the habit of spending upwards of $100 on a casual dress say they felt taken advantage of after giving up their emails and photos of their school IDs and receiving 20-30% discount offers in return, in lieu of a free dress.
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