The backlash was swift, with one Twitter user even accusing Draper James of “preying on educators to build [its] email list by misleading us with [a] gimmick”
Oops. Photo: FilmMagic/Getty Images Earlier this month, Reese Witherspoon’s clothing line, Draper James, announced a special offer for teachers — just a little something to show the country’s 3 million-plus educators how much their extra efforts during the coronavirus stay-at-home orders were appreciated.
Just one problem: According to the New York Times, the brand only had 250 dresses to give. And while the announcement did mention an application, and winners; while it did include an “offer valid while supplies last” line, many teachers who sent in their details simply thought they’d receive a gift, as advertised. But with fashion brands around the world donating millions to the coronavirus fight, and with Witherspoon being a celebrity, the promotion got a lot of media attention.
According to the Times, Draper James emailed applicants last weekend to let them know it was making an unspecified donation to help educators support their remote classrooms, and that the company was “actively working on expanding our offerings, both internally and with outside retail partners who were also inspired by your stories and want to join in honoring your community.”
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