Beaded friendship bracelets have become a hallmark for Swift fans
When Taylor Swift swings through Vancouver in December, Mikaela St Louis will be among the pop star’s most prepared fans.
Fans like St Louis have proved to be a boon for retailers, which have seen jewelry-making materials fly off shelves, especially in cities where the songstress is due to make an appearance. “We’ve increased our offering since last year to make sure there’s no bad blood when customers are prepping for their concert experience,” spokesperson Stephanie Fusco added in an email.For months, St Louis has found it hard to find letter beads or charms reminiscent of Swift because any stores selling bracelet-making materials are “picked over at this point.”
“Her demographic fans and families have proven to have the resources to spend money on tickets, etc.,” McCall said in an email. “Depending on the price points, an easy and plentiful sale for the retailers.” St Louis, for example, saw people wearing friendship bracelets at a recent Vancouver Canucks game and was given one at a Noah Kahan show. She also planned to hand some out at an upcoming Sabrina Carpenter concert.
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