When Taylor Swift swings through Vancouver in December, Mikaela St Louis will be among the pop star’s most prepared fans.
A friendship bracelet is seen at Z99 radio station in Regina on July 19. The friendship bracelet is being created in an attempt to be the largest in the world in a bid to bring Taylor Swift back to the province. THE CANADIAN PRESS/Heywood Yu
Beaded friendship bracelets have become a hallmark for Swift fans, who string each one and then trade them at her concerts, attributing the trend to a line in her song,"You're on Your Own, Kid," which says,"So make the friendship bracelets, take the moment and taste it." And at Walmart Canada, the year-over-year increase in sales of bracelet-making kits has reached 250 per cent, with the most avid buyers hailing from B.C., Ontario and Alberta.
Online research company QuestionPro said last June, before Swift had announced her November visit to Toronto and December tour dates in Vancouver, that fans had spent an average US$1,300 per show. Less than two weeks before her first Toronto concert, some seats were priced on resale ticket website StubHub for just shy of $10,000.
Many fans are now handing their favourite actors, singers and athletes friendship bracelets at shows and games. Social media sites are rife with chatter from people headed to other artists' concerts, questioning whether anyone will want to trade with them there.
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