FRAMINGHAM, MA—Hoping to capture the “unique essence” of its discount retail stores for online customers, T.J. Maxx unveiled a new website Wednesday that recreates its in-person shopping experience with a selection of miscellaneous products haphazardly strewn everywhere.
For their overhaul of the website, company officials confirmed they had included thousands of new high-definition photos so users can zoom in on products such as fingerprint-smudged pint glasses; already-opened packets of decorative napkins; irregular garments with jagged, misaligned seams; and handbags with their straps hopelessly tangled in a hair-dryer cord.
In addition, the site automatically redirects users through several pages of off-brand multicolored iPhone chargers and dusty caramel corn tins before they reach checkout, at which point they reportedly may complete their transaction, paying a price entirely different from what was listed.Herrman also noted that web users requiring assistance can avail themselves of a customer support chat box, where, in real-time, a T.J.
“If you’re a regular at our stores, you’ll find exactly what you’ve come to expect from T.J. Maxx when you visit our website: girls’ bathing suits located right next to the salad spinners in the kitchen section, and stud-loop leather belts pretty much everywhere,” Herrman said. “And if you’ve never been to a T.J.
At press time, visitors to TJMaxx.com could also browse a seasonal Halloween section that featured a jack-o-lantern cookie jar with a visible seven-inch crack, an arctic camo chain wallet, and loose pieces from a magnetic travel checkerboard.
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