Total beer sales are up in Newfoundland and Labrador by a whopping 20.1 per cent. But in other provinces, beer sales for both retail and service have dropped significantly. | SaltWire
"Beer prices have also risen by 10-15 per cent in the last 12 months, and will likely rise even more next year," writes Sylvain Charlebois. - ContributedWhen listening to reports about people going out and enjoying the weather, one can only assume that everything is back to normal.
The largest drop so far this year has been in the province of Quebec. Beer sales have dropped 13.3 per cent compared to last year. In Saskatchewan, sales have dropped by 12.6 per cent and in Alberta, by 10.7 per cent. All areas are in the red, except for the Territories. In the beer business, a simple -1 per cent is massive, so the -3.3 per cent in Ontario is considered a disaster.
Public events are back, but we have had fewer of them across the country. And attendance in many cases have dropped significantly from pre-COVID standards. It will take a while before people get comfortable with our new post-COVID reality. We’re not sure what is in store for us this fall, pandemic-wise, but we are expecting people to behave with extreme caution, as they should.
In a nutshell, Canada went from being an on-premises beer-drinking country to a more at-home wine and spirits drinking market. Many of us have tried new products and have experimented with new tastes and brands. These experiences have drawn many away from beer. Canadians are still drinking beer, but the numbers are telling us the percentage of beer drinkers has dropped significantly.
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