SXSW Was Canceled the Day We Finished Our Film — Now What? (Column)
Friday, March 6, was a surreal day. We were putting the finishing touches on the sound mix for our film “We Are As Gods,” a feature documentary about counterculture icon and environmentalist Stewart Brand that was set to premiere atIt was the last day of our sound mix at Skywalker Ranch, which marked the end of a three-year journey making this film.
It’s easy for big streamers such as Apple, Netflix and Amazon Studios to pull out — those titles will be landing on a platform regardless of SXSW. It’s entirely different for indies whose film’s success is based on its reception at the festival. A good festival launch can dictate whether or not independent films, many of which are from first-time directors, are seen at all.
Fresh out of film school, an invitation to screen at SXSW booted up our careers. We feel for the other independent filmmakers who won’t be given their chance — especially the first-time and emerging filmmakers who just spent years trying to realize their dream, only to have a viral force majeure set them back to zero. It’s like winning the lottery, then being told that the U.S. dollar has no value.
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