'We are exploring options to reschedule the event,' said SXSW in a statement
South by Southwest. Photo: Larry W Smith/EPA-EFE/Shutterstock The spread of coronavirus has led to the cancellation of one of the most major cultural events yet: The City of Austin has announced that it is canceling South by Southwest this year amid fears about the disease. Austin mayor Steve Adler announced the news Friday afternoon and SXSW put out a statement on its website, noting that this is the first time in 34 years that the March event will not take place.
Previously, Amazon Studios, TikTok, Facebook, AMC, Twitter, NBC, and other companies canceled planned appearances at the event, which was set to run from March 13 to 22. As of Friday, 17 coronavirus cases have been confirmed in Texas. Numerous other cultural events have been canceled or postponed due to the virus, including concerts, other festivals, and major film releases.
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