Prominent sentiment has been against the controversial technology. But the Oscar-nominated drama and discussions at this year's film festival have made the topic murky.
discourse against artificial intelligence has also seen a remarkable rollback. Prior to that about-face, there was an almost consistent resistance in Hollywood against the increasing use of AI, especially following the 2023to tweak a few lines of Hungarian dialogue, that anti-AI sentiment has softened — or at least loosened. Public sentiment is moving more and more away from a “fight against AI at every cost” vibe and into our “let’s try to hear out this whole AI thing” era.
In the Saturday panel “Generative AI: Unlocking Opportunity in the Film Industry,” the speakers explained how AI can help expedite arduous processes, cut costs, make projects more accessible and get them greenlit.
They all acknowledged the understood issues in media at large — it’s “not in a great state,” said panelist Neal Zuckerman, managing director and senior partner of Boston Consulting Group — and how that contributes to the fears that AI could lead to more lost jobs. But even their responses to another pressing question about creative rights and intellectual property came off more platitudinal than productive or promising.
The panel, moderated by Chris O’Falt, an executive editor at IndieWire, offered a more engaging and honest conversation around the hot-button topic. On the heels of “The Brutalist” becoming an Oscar nominee just two days earlier, the panelists had all kinds of opinions on why that particular example is, for some of them, a non-issue.
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