New CEO Brian Niccol has pledged to simplify the Starbucks menu.
The company made the decision to remove the drinks from domestic menus before new CEO Brian Niccol arrived, but it aligns with his strategy to simplify the chain's complex menu, according to a company spokesperson.The decision to remove the Oleato drinks from domestic menus predates newly installed CEO Brian Niccol, who arrived at Starbucks in early September, a company spokesperson said.
Starbucks is set to report its fiscal fourth-quarter earnings after the bell on Wednesday. In a preliminary release of its results, the company said itsfor Niccol's leadership, including ending the outsized influence of former CEO Howard Schultz, who hatched the idea for the Oleato line.The lineup of Oleato drinks infused Partanna olive oil into Starbucks' Caffe Latte, Iced Shaken Espresso and cold foam.
52-year-old's ‘stupid' strategy nearly broke his company—now he's worth $9.5 billion: ‘Risk did not bother me at all' Schultz imagined the Oleato line after a trip to Italy, where he saw Sicilians drinking olive oil as a daily ritual. He, too, began drinking olive oil alongside his daily coffee and decided that Starbucks should try to mix the two together. Ahead of the reveal, he teased the idea as"alchemy" and a"game-changer."But it does not seem as though customers agreed with Schultz's high opinion of the drinks. Early reviews in the U.S.
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