Professor Prior explores the evolving nature of celebrity and social media, highlighting the paradox of relatability in a digitally saturated world. While platforms like to portray a sense of connection, Professor Prior argues that they also fuel an exploitative attention economy that harms well-being. He delves into the impact of social capital in the digital age, noting that internet fame rarely translates to traditional power structures. The blurred lines between public and private further complicate the landscape, making it difficult to understand motivations and engagement.
Professor Prior continued: “Social attitudes to celebrity have in many respects reached a point of no return because the illusion of relatability is a delicate and provisional performance.
While the internet once seemed to democratize fandom, social media now fuels an exploitative attention economy that harms well-being, as per Professor Prior.Professor Prior reflected on social capital, which refers to the importance of one’s social network and how it impacts opportunities based on factors like class and education.
Internet fame rarely replaces advantages tied to education, family background, or high cultural institutions, Professor Prior stated. “With excess, we lose our bearings to make value judgments at the same time as things in themselves lose their value as a result of their ubiquity. I’m a journalist who works as Bored Panda’s News Team's Senior Writer. The news team produces stories focused on pop culture. Whenever I get the opportunity and the time, I investigate and produce my own exclusive stories, where I get to explore a wider range of topics.
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